Why Top Events Rely on Creative Agencies for Onsite Photo and Video Creation
Event Photography Reimagined
You know the drill: find a photographer, shoot the event, get the photos. Simple, right? But if you think any photographer with a decent camera can capture the essence of your grand event, think again. Why do top events consistently reach for creative agencies that specialize in event marketing? Hint: It's not just about the shiny lens. It's the strategic edge! Seamlessly integrating visuals like photography and videos improve your overall event marketing plan. Buckle up; we're diving into the real reasons why hiring a creative agency delivers comprehensive and engaging stories that elevate your brand, draws attendees, and attracts big sponsors. Who doesn’t need larger sponsors?
1. Fast Turnaround: Speed + Efficiency
Don’t settle for sluggish photo and video delivery! Break the slo-mo cycle and embrace the turbo-charged instant delivery
Speed = Relevancy: If your photographer takes days, weeks, or MONTHS to deliver content, find someone else who has the ability and processes to deliver instantly onsite. Need a quote (contact us). In the fast-paced world of events, timing is everything. Event creatives like IMAGEANDFILM understand this dynamic environment and have perfected the art of rapid delivery. Your event has a heartbeat and the content that is produced, edited, and distributed should match your events pace.
Technology and Tools: Content creators specializing in events utilize cutting-edge technology and a skilled staff. This ensures that you receive high-quality content delivered within the specified time constraints. It's not about rushed delivery; it's about delivering the right content at the right moment.
Aligning with Event's Pulse: Every event has a rhythm, a unique tempo that defines its essence. Professional event staff tune into this frequency, synchronizing their work to amplify and resonate with the event's energy. They don’t just meet deadlines; they set the pace.
2. Professionalism and the expert experience
Expertise Matters: Professionalism isn't merely about attire and behavior; it's about having the right knowledge, the ability to ask the right questions, and the skill to adapt. Specialized event staff offer seasoned teams that possess a deep understanding of the events and incentive industry. Planners don't need to babysit creative staff. Your photography and videography staff should know where to be, what questions to ask, and how to execute the goals of the planner. Want a simple trick to know the event knowledge of a photographer? Ask them if they understand what a show-flow or Run of Show (ROS) is.
Building Trust: Reliability is the cornerstone of professionalism. Top-tier events require a level of trust that transcends mere contractual obligations. These teams not only promise excellence; they consistently deliver it.
Understanding Stakeholders: Events involve numerous stakeholders. Event creatives should have the ability to interact seamlessly with attendees, planners, social media teams, hotels, and sponsors, orchestrating a cohesive and harmonious experience.
3. Content That Captivates: Before, During, and After
Pre-Event Engagement: Building anticipation is an art. Professional event staff craft visual narratives that tease and entice potential attendees, creating a pre-event buzz that elevates excitement.
The Magic of the Moment: Capturing an event isn't just about recording what happens; it's about seizing the magic, the unscripted emotions, the spontaneous reactions. The images they've captured and the portfolio on their website should truly reflect this kind of imagery. If you find that a photographer's pictures seem devoid of emotions and storytelling, it might be best to explore other options. Creative agencies understand the impact of storytelling and are skilled at harnessing those pivotal moments.
Post-Event Narration: The event may end, but its legacy continues. Professional creatives weave a post-event narrative that engages and resonates, extending the experience and maintaining momentum.
4. Streamlined Processes
“Oftentimes, the biggest complaint from planners is that photographers don’t know how to make their attendees feel and look great, while also being seen as worthy to work side by side with your onsite team. ”
Orchestration vs. Solo Performance: An inexperienced photographer may merely capture images, but creative agencies do something more profound; they orchestrate experiences. The content produced should not only impress your marketing staff but also encapsulate the soul of your brand. The way creative professionals integrate and work onsite with your staff should be designed to enhance synergy. They should become an extension of your team. Oftentimes, the biggest complaint from planners is that photographers don't know how to make their attendees feel and look great, while also being seen as worthy to work side by side with your onsite team. Hire a team that jives well with your team. You should also have great confidence that they will be able to impress the high-level executives who attend the event. At IMAGEANDFILM we know we have done our job when an executive, hotel manager, and attendees praise our work onsite!
Tailoring to Complexity: Events are multifaceted, and one-size-fits-all solutions don't cut it. Specialized teams offer customized solutions that align with the unique dynamics of each event, providing tailored strategies for various stakeholders.
5. Building Bridges: Sponsors, Attendees, and Growth
“Asking for references and examples of how creatives have handled hard situations on-site is not only important, it’s often overlooked!”
Aligning with Sponsors: Event creatives understand the importance of resonating with potential sponsors. They craft content that speaks to your values, showcasing the mutual benefits between you and your sponsors. They should offer solutions to help grow your sponsorship packages.
Engaging Attendees: Attendees must feel comfortable around the photographers and videographers. Seasoned veterans understand how to loosen up crowds while also being quick, friendly, and respectful. Asking for references and examples of how creatives have handled hard situations on-site is not only important, it's often overlooked!
Fueling Growth: Strategic content doesn't just look good; it performs. It aligns with your vision, resonates with your audience, and drives your goals forward. It's a calculated investment that delivers measurable returns.
Conclusion: Your Next Best Move
In a market flooded with photographers and videographers, the decision to opt for a specialized event creative agency isn't about luxury; it's about strategic advantage. It's about selecting a partner who understands your event, your audience, your goals, and translates them into visuals that speak, engage, and inspire. It drives results by gaining more attendees, finding larger sponsors, and creating content that your marketing team and finance department can see strong results.
So, what's your next best move? It's time to look beyond the lens and explore a world where images tell stories, where videos build bridges, and where professionalism, efficiency, and creativity are not mere words but the essence of success.
Join our newsletter to stay ahead of the trends, embrace innovation, and redefine your event experience. Contact us to explore unique opportunities tailor-made for your next iconic event.
CONTACT US
We would love to hear from you! Do you have questions about picking the right creative agency, photographer, or videographer? Or would you like to ask us questions about how we run our agency? Contact us!
